Fans watching the four-hour director’s cut of Justice League on HBO Max may have noticed that there was a billboard emblazoned with a big “you are not alone” message. And while it may be easy to assume it’s just a reference to Zack Snyder’s Man of Steel, in which that’s the message sent from General Zod ahead of his attack on Metropolis, the truth is, it’s something much more inspirational: a “cameo” appearance for the American Society for Suicide Prevention, a charity that Snyder and his fans have singled out for help throughout the #ReleaseTheSnyderCut campaign during the last three or so years.

When your org’s billboard is a cameo in a superhero film… mental health & suicide prevention are coming into our social consciousness. Shoutout ⁦@ZackSnyder⁩ #YouAreNotAlone #snydercut #JusticeLeague ⁦@afspnational⁩ pic.twitter.com/YPkiChjMoC