Earlier this year, Planters put out the call to make the dreams of some peanut fans come true when they announced that they were hiring for Planters Peanutters, a role that included driving the iconic Nutmobile, and now, as the brand makes its move to Hormel Foods in Minnesota, they’re making dreams come true again in a big way. On Tuesday, the brand announced that as beloved icon Mr. Peanut settles into his new home, he’s inviting fans to stay in his vacation home, INN a NUTshell, by renting out the Nutmobile for, well, peanuts. On September 17 at 12 p.m. CT, one peanut fan will be able to book a two-night stay at the INN a NUTshell from October 1 through October 3 by visiting MrPeanutInnANutshell.com. The one-of-a-kind stay will allow the fan and a guest to stay in the iconic Nutmobile which has been transformed into the “nuttiest living quarters” for an immersive Planters experience, including Planters products, a $1500 travel stipend, and activities for guests to enjoy the beautiful Minnesota scenery. The experience will cost just $3.49 - the cost of a jar of Planters peanuts. It sounds like a really neat adventure, but there is one catch: only one fan will be able to book this exclusive experience so if you want to experience INN a NUTshell and stay in the 26-foot-long peanut on wheels waterfront in Duluth, Minnesota, you’ll want to be fast.
