WWE put out a press release on Wednesday confirming that it will be teaming up with Blockchain Creative Labs (an NFT business created by FOX Entertainment and Bento Box Entertainment) on a multi-year partnership for a new NFT marketplace centered around the sports entertainment company. The release read, “WWE (NYSE: WWE) and Blockchain Creative Labs, the new non-fungible token (NFT) business and creative studio formed by FOX Entertainment and Bento Box Entertainment, today announced an exclusive multi-year agreement to launch an NFT marketplace for licensed digital WWE tokens and collectibles. The partnership marks Blockchain Creative Labs’ first-ever content alliance with an external property beyond FOX. In collaboration with Blockchain Creative Labs, WWE will create authentic NFTs that celebrate the company’s entire catalog of digital assets, including its most iconic moments, past and present WWE Superstars and premier events, such as WrestleMania and SummerSlam. Powered by Eluvio’s eco-friendly blockchain technology, the marketplace will serve as a hub for consumers to purchase, trade, sell and store digital tokens that will be authenticated through Eluvio’s blockchain and will be interoperable across Ethereum and other blockchains. The marketplace’s name and launch date will be announced in the coming weeks.”
