Toys R Us is set to open a store with a two-story slide and an ice cream parlor inside the store. The new location will be in New Jersey at the Americian Dream mall. For people looking to make the trek for Christmas, you’re in luck as the space will be open to the public in mid-December. Toys R Us is no stranger to comeback attempts. Back in 2017, the company filed for bankruptcy and was forced to close all its U.S. stores. However, this wasn’t the end of the iconic brand. Numerous pop-up shops have been unveiled in recent years. Overseas, consumers have seen big physical spaces for a Toys R Us appear as well. With Millenials getting older, it would only make sense to ride the nostalgia wave like most other sectors are. However, for many of the executives at the company, the allure of their product kind of speaks for itself. Check out what that they had to say with USA Today.
Have you guys seen our @Macys holiday commercial yet? We kind of love it. 🧡 pic.twitter.com/BwDtqCch74