Yesterday came word that skateboarder Tony Hawk was getting in on a wicked promotion, selling off custom skateboards each infused with some of his blood in the paint on the skateboard deck. The promotion, conceived of by Hawk and the canned water brand Liquid Death, saw only 100 blood skateboards be made each selling for $500 apiece and in less than a day they sold out entirely on the Liquid Death website. The product already has a perfect 5 star review though most of them seem to be from site visitors that didn’t actually buy them. “Wish I could have purchased one for all that motivation this man gave to my generation :(,” reads one review with another adding: “If I had 500 dollars I would buy it.”

INFUSED WITH 100%REAL TONY HAWK

Limited edition skateboards printed with The Birdman’s blood

OWN TONY HAWK’S BLOOD!FOR REAL!

Get the Liquid Death Skateboard infused with 100% real Tony Hawk today! Own your very own piece of Birdman! Amaze your friends and co-workers. But hurry! Supplies are extremely limited. Only 100 available!

Apologies for the confusion. We just realized the phrase “Mountain Water” on our cans has 5 of the same letters (M, T, A, I, U) as the word “STADIUM”. But Liquid Death is not a stadium. We’re a water company that sometimes sells skateboards with Tony Hawk’s blood in them. https://t.co/ctlmBZnwCd