Not satisfied with social media constantly making jokes at her expense, former Tiger King subject Carole Baskin and her Big Cat Rescue animal sanctuary have announced her own crypto-currency, $CAT. Available on rally.io, holders of the $CAT coin have exclusive benefits with an official press release announcing “elite access to LIVE walkabouts and conversations with Carole Baskin and her crew of big cat lovers and keepers.” In addition, $CAT holders will receive “discounts and first access to new merchandise and activities” with Big Cat Rescue promising more “future plans” that also include Big Cat Rescue themed NFTs, reportedly “launching in about two weeks” (Note: Cryptocurrencies and NFTs have previously been linked to having a negative ecological impact).

I’m purring like a bobcat rolling in catnip because we just launched $cat on https://t.co/pH2gCNtQGf Rocketing up to #35 out of 117 & thinking of ways to reward those who join our “pride” of big cat lovers! Learn more at https://t.co/FTxA8iVV0V pic.twitter.com/PxFiXJqA5k