A strange situation came about just a few days ago which saw The Walking Dead: Survivors, a mobile game based on the popular multimedia franchise, lifting artwork from Capcom’s Resident Evil 2 and adapting it for promotional purposes. The ads featuring this art weren’t in circulation for long, however, before eventually being taken down.
“Elex, the developer and publisher of The Walking Dead: Survivors, would like to apologize for the unacceptable oversight that occurred with a recent piece of key art to promote the game. While developed by a third-party agency, it is ultimately our responsibility to properly vet these assets and we did not do right by the community and by our licensing partners at Skybound Entertainment.
Effective immediately, Elex has instituted new policies and processes to ensure higher levels of accountability moving forward. To that end, we have pulled the art in question down from all channels and will no longer be using it moving forward. We understand that this situation will appropriately lead to further scrutiny of our future marketing collateral and we look forward to earning back your trust through the actions that follow these words.”
