Snapchat’s popular crying filter is not a reference to Amber Heard according to the company. TMZ received confirmation that this is all just one big misunderstanding from Snap. A representative from the company clarified that the crying filter serves as a companion piece to the big smiling AR filter that recently debuted on the social media platform. Users quickly speculated that the filter was in response to Heard’s testimony during the Johnny Depp trial. Of course, discourse around the proceedings has led to a veritable media circus where coverage is quickly editorialized in all parts of the Internet. However, Snap isn’t and was not trying to weigh in on that one way or the other. Fandom is a dominating force hovering over all of this where if something is repeated enough without a quick clarifying statement, everyone gets carried away with a little push. Snapchat has been vocal about their investments in AR filters and the future of the medium.
