Seth Rogen has announced his latest endeavor, a cannabis company called Houseplant. Rogen, who co-wrote and starred in the film Pineapple Express, announced the new company on social media on Monday with a short video that expressed his love for weed as well as that he’d been working on the company for ten years. The announcement also went over just a few of the products that Houseplant would offer, which includes not only weed strains but home goods as well, such as ashtrays, lighters, and ceramics. Rogen is launching the company along with his frequent creative collaborator Evan Goldberg.

Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant’s weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. https://t.co/TNjpWFhbWB pic.twitter.com/00xR8QKNH3