The first episode of WWE’s rebooted version of NXT, now dubbed NXT 2.0, drew in an average viewership of 717,000 back on Sept. 14. Unfortunately, the show drew in just 632,000 fans this week, the second-smallest audience the show has seen on USA since moving to Tuesdays back in April. Brandon Thurston of Wrestlenomics then pointed out that the median age of viewers watching the show was 62, the oldest for any WWE program in quite a while. This isn’t ideal for a program that, according to Andrew Zarian of The Mat Men Podcast, is trying to target a younger audience.
Median age for NXT last night was 62, the highest for any WWE show at least in recent months.Are women watching NXT less than before? Yes, at least within 18-49 (I don’t have F2+ data), but that predates the “2.0” relaunch.📝 Full report is up now: https://t.co/KOj8UuSqA7 pic.twitter.com/I3gKoc5Jjz
Spoke to a source this morning regarding NXT’s direction & what the expectations are.“The is all to bring a new younger viewer who is connected with pop culture & trends. Needless to say, the demo numbers are disappointing but we are hopeful this is just a bump in the road” pic.twitter.com/M9fpl8oXsL
