The Pokemon Company has officially kicked off its 25th anniversary celebration with a 2-minute video. The new video serves as a spotlight for the various parts of the franchise, with almost every part of the sprawling multimedia franchise appearing in some form. The video follows a series of rolling Poke Balls as they progress through a Rube Goldberg-esque sequence, passing by Pokemon cards, Pokemon plushes and toys, and video game consoles and memorabilia. The video ends with the reveal that the Pokemon Company is teaming up with Katy Perry on a new music program called P25 Music, which will release new music throughout the year. You can check out the full video above.

1996 was only the beginning.

Whether you kicked things off in Kanto or got on board in Galar, the world of Pokémon is filled with thrilling battles and exciting adventures—every journey is unique. #Pokemon25https://t.co/kQAygp61cx pic.twitter.com/TOdOiASyRI