Netflix is bringing out a “Mystery Box” feature to help kids start watching something new. All the parents of small children just breathed a sigh of release. Comfort shows have become a normal part of the streaming landscape. But kids can have trouble breaking out of the favorite programs to try other cartoons. Mystery Box helps younger viewers discover other Netflix Kids content by encouraging them to select a show at random. Like most content curation at Netflix, individual viewers have only their personalized results put into the Mystery Box’s content. From there, fans are encouraged to peek and see what’s inside. It’s not mandatory and more like a nudge to broaden your viewing habits. (Netflix may have inadvertently just thrown parents tired of watching the Boss Baby for 3 straight weeks a bit of a life raft.) Check out what TJ Marston, Netflix’s director of product innovation for kids and family had to say.
New Kids Profile feature: the mystery box! Launching today on TVs around the world, it’s a fun way for kids to discover their next favorite shows or reconnect with a familiar face. Learn more: https://t.co/Z8qwLsLkI6 pic.twitter.com/jZrrJLzDqI
