Netflix has launched a free print magazine for kids and families. Netflix Jr. is using a classic formula to connect with younger viewers off screens. On Twitter, the company announced the move and there’s more content on the way. Just yesterday, Netflix launched its first kids podcast. Bedtime Stories has been touted by the brand on Netflix Jr.’s YouTube channel. Featuring some of younger viewers’ favorite characters like Ada Twist, Ridley Jones, and Chip & Potato, the company published little 15 minute episodes to get kids ready for bedtime. Now, there will be stories, activities, and games for the little ones to play in the physical world as well. (Anyone who grew up with Highlights should remember this sort of thing very well.) In recent years, Netflix brass has indicated that family content is a core pillar for the company, and moves like Netflix Jr. only cement that stance.

Say HELLO to Netflix Jr. Magazine! Parents and caregivers, sign up now for our free print magazine, available for delivery in the US while supplies last. https://t.co/hof4I5Py5y pic.twitter.com/4xdejaRQwZ