Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will begin producing new Disney Princesses and Frozen toys starting in 2023, ending a seven year saga that had catastrophic consequences for Mattel. The revitalized line of toys and dolls will be overseen by the same group that controls Mattel’s Barbie brand, which has made a big comeback in recent years. Financial details between Mattel and Disney were not disclosed. The line will include characters from Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, and Tangled, as well as the live-action versions of The Little Mermaid, Aladdin, Beauty & the Beast, Cinderella and Mulan, and the Disney Plus Moana and Tiana shows.
