Marvel Studios decided to congratulate Avatar for retaking the box office throne from Avengers: Endgame this week. Previously, the MCU blockbuster was the highest-grossing film of all-time at the box office. But, James Cameron’s film reentered theaters to try and grab back the crown. Some theaters are beginning to reopen in other markets around the world, and China provided a huge boost for Avatar. Amazingly, the 2009 film managed to rake in $8.9 million dollars so far this weekend. So, that’s stunning to think about in context. Disney tried this same gambit with Endgame once the record was within reach. Putting the wildly popular film back into theaters with some added scenes and a special look at Spider-Man: Far From Home. James Cameron previously congratulated Marvel when they overtook his film and accepted their support today on social media.
Congratulations to @JimCameron ,@JonLandau , and ALL of Na’vi Nation for reclaiming the box office crown! We love you 3000. @OfficialAvatar pic.twitter.com/WlMWRcL15y
💙 @MarvelStudios @Avengers https://t.co/T74gEwUWml
