A limited variant cover of Image Comics’ The Secret History of the War On Weed has drawn widespread backlash due to its use of a Bored Ape Yacht Club NFT image. On April 20th, Image Comics announced that it was selling a limited cover version of The Secret History of the War On Weed, a one-shot comic by former Deadpool creative team Brian Posehn, Gerry Duggan & Scott Koblish about a true historical story from America’s so-called War on Drugs. While variant covers are a common promotional tactic in the comics industry, many comics fans spoke out against the cover, as it featured a procedurally-generated Bored Ape Yacht Club image. The tweet announcing the variant cover sale received over 1,000 replies and 1,000 quote-tweets, almost all of which were critical of the decision to use an NFT-related image to promote a comic. 

Something’s brewing in the… weeds? Celebrate 4/20 with #THESECRETHISTORYOFTHEWARONWEED #BAYC #7073 @BoredApeYC @thebrianposehn @GerryDuggan @Koblish #apefollowape https://t.co/KvhL75mu3M pic.twitter.com/VMAPBNIRUJ

So who owns this NFT? Good question:OpenSea has this as the owner: https://t.co/V0yRj4hNRqPindeldyboz is an interesting word: https://t.co/UifNYmWMhDWho is that founding editor? Looks like Jeff Boison, Director of Sales and Publishing Planning for Image Comics https://t.co/W0tHMRoD8d