Hideo Kojima is known for preserving a mystery around his games, it’s kind of his thing. While there may be examples prior to this, the most significant examples began with Metal Gear Solid 2. Players bought the game assuming they’d be playing as Solid Snake once again and the game had been marketed that way. Very early on in the game, the rug was pulled out from players and they were introduced to Raiden, a character that would then become the playable protagonist of the game. With Metal Gear Solid V, the game was announced as nothing more than The Phantom Pain and was being made by a new developer named Moby Dick Studio. It was later revealed that this was the next Metal Gear Solid game, but only after an exhaustive amount of viral marketing. And finally, there was PT, another fake game from a fake studio that was later revealed to be a new Silent Hill.
“Go to your private room,my friend“👍😍 pic.twitter.com/jBTDqhQSLI