As mustards go, Grey Poupon is iconic. The classic Dijon mustard isn’t just a culinary staple, it’s also a cultural entity as well, thanks to the classic commercials that ask “Pardon me, would you have any Grey Poupon?” Now, Grey Poupon is shaking things up with the debut of their first-ever white wine, infused with mustard seeds. On Wednesday, the brand debuted La Moutard Vin, the first-ever white wine infused with Grey Poupon mustard seeds. A full-bodied Viognier 2020, La Moutard Vin has bright hints of spice and pronounced citrus and floral characteristics balanced by vibrant acidity and yes, it’s made by Grey Poupon. While it might seem odd for the beloved mustard brand to be making a white wine, it actually ties in beautifully. While most mustards are made with vinegar, Grey Poupon’s Dijon uses white wine in its recipe to add richness and dynamic flavor. La Moutarde Vin celebrates the white wine that is integral to Grey Poupon’s classic Dijon recipe - and according to the brand, the wine pairs perfectly with a charcuterie board or classic croque monsieur.
