Wizards of the Coast is looking to use the Dungeons & Dragons game system for outside brands and IPs. During yesterday’s quarterly investors report, Wizards of the Coast president Cynthia Williams spoke about plans to expand Dungeons & Dragons into other worlds, with the newly acquired D&D Beyond acting as a hub for these new tie-ins. Speaking about future plans involving Magic: The Gathering, Williams spoke about the expansion of that game’s Universes Beyond program, which focuses on crossovers with other IPs. “You’ll see us continue to expand the number of formats and reach new customer segments by expanding our Universes Beyond initiatives, which brings IP from outside of Magic into the Magic play system,” said Williams. “We’ve talked a lot about universes beyond in Magic, which is this concept of thinking about Magic as a play system and bringing in outside brands or outside IP into that play system. We see potential for that with D&D as well.”
