Ruth E. Carter is the woman responsible for the looks in Coming 2 America, and she shared her inspirations for the film in a recent BuzzFeed interview. A lot of time has passed since the original film, and the wardrobe should reflect the changing times. Carter knew there had been a shift in fashion and the sensibilities of spending much of Coming 2 America in Africa. Zamunda plays host to a lot of the action surrounding Eddie Murphy’s character and their family. The costume designer also managed to allude to some of the themes with her introduction of athleisure to the fashions on-set. A lot of people got a kick out of seeing Maxhosa Africa pieces in one of the trailers. That South African brand wasn’t huge in America but acts as a coy signifier of where we are now. So, things are a little bit different, but there is still an air of elegance to the proceedings.
