As food pairings go, there are few as iconic as wine and cheese and for the third year in a row, Cheez-It has brought back its Cheez-It & Wine combination, but this year they’re adding an extra twist. On Wednesday, the brand announced the Cheez-It x Usual Wines “So Extra” Toasty Experience in collaboration with Usual Wines, and this year’s special package not only continues the Cheez-It’s 100th birthday celebration but offers up three new, limited-edition Extra Toasty flavors and an innovative “Cracker Coupe” glass as well. “Following two years of Cheez-It & Wine success, both selling out in minutes, we knew we had to bring the offering back this year with an extra twist to celebrate the brand’s 100th birthday,” Scott Crowley, Brand Senior Director for Cheez-It said in a statement. “What better way to enjoy the dynamic duo of Cheez-It and wine than with a champagne coupe and cracker bowl, all in one? We can’t wait for fans to celebrate by enjoying the fan-favorite Cheez-It Extra Toasty and crisp Usual Wines Brut in this once-in-a-lifetime collectible offering.”
