Chance the Rapper is bringing his concert film, MAGNIFICENT COLORING WORLD to AMC Theatres around the country. The Chicago-born rapper won a Grammy for Coloring Book back in 2017. (It was the first mixtape to ever claim the award.) Well, with AMC’s help, fans of the performances will be able to see them on the big screen. This works out for both parties as Chance gets to bring his vision straight to the fans in a communal setting and AMC gets a big event that fans might not have been able to attend in person. Jake Schrier of Paper Towns is abroad to direct. People were pumped to see Chance announce the news on his Twitter account along with a short idea of what to expect. It’s a big swing and if it’s successful, you could see some other artists following suit in short order.
I’m independently distributing a film to theatres and I’m extreeemely proud of myself. Thank you @AMCTheatres and thank you to everyone who made this concert, this film and this partnership possible. WE GOING TO THE MOVIESSS pic.twitter.com/emjgopvc9t
