AMC Theatres is set to roll out a ton of laser projectors to thousands of theaters. The company announced their intention to bring their locations into the future with the move. Just a year into a return to theaters, one of the big chains is betting on $250,000,000 in investments. 3,500 auditoriums will get the benefit of these new laser projectors. Cinionic will help partner in the transition for AMC. The exhibitor is promising “improved picture contrast, maximum picture brightness, and more vivid colors” for visitors. AMC also argues that it will lower waste as there will be no xenon bulbs to replace now. AMC CEO Adam Arron is very excited about these changes and eager to see fans attending showings with laser in the coming months. It will take until 2026 to upgrade all the movie houses on the docket. But, the work will be well-worth the wait. Check out what the executive had to say down below.
